Introduction – When “Good Enough” CX Isn’t Enough Anymore

If you’ve ever clicked away from a site because it felt impersonal, you’re not alone. A 2024 Gartner pulse found that 78 % of B2B buyers abandon suppliers after three generic interactions. In complex industries – Oil & Gas, Mining, Manufacturing, Retail – the stakes are even higher: the deals are larger, the churn costs greater, and the buying cycles longer.

SAP Customer Experience (SAP CX) promises to fix this through data‑driven personalization. But there’s a gap between owning the platform and making it sing. That’s where Splisys steps in. With two decades of SAP projects behind us, we turn raw data into hyper‑personalized engagements that feel less like marketing – and more like a conversation.

In this deep dive, you’ll discover:

• The real‑world pain points plaguing enterprise CX.
• Splisys’ 4‑step framework to unlock SAP CX value.
• A mining supplier case that drove 25 % revenue uplift.
• Actionable takeaways you can apply today.

Let’s get started.

The Pain & the Opportunity: Why Enterprises Struggle with CX

Most enterprises own ample data—ERP, CRM, field‑service logs—yet fail to convert it into real‑time relevance. Without feedback loops, marketers keep pushing one‑size‑fits‑all campaigns. Meanwhile, buyers expect Netflix‑level personalization: context‑aware, role‑specific, device-optimized.

Opportunity: Studies show companies implementing full‑stack personalization through SAP CX average a 15–20 % revenue uplift in 18 months. The gap is execution, not ambition.

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4. Industry Snapshots: Personalization in Action

Oil & Gas
Flare‑gas alerts sync with customer portals; engineers receive tailored mitigation guides. Revenue‑at‑risk notifications cut downtime by 19 %.

Manufacturing
Dealer portals show real‑time inventory & CAD downloads per persona (design vs. procurement). Quote generation sped up 36 %.

Retail
Loyalty engines within SAP Emarsys trigger hyper‑local promotions, boosting click‑through by 2.3× in pilot stores.

Mining
Worker‑safety apps push location‑based hazard alerts; incident escalation time reduced by 28 %.

5. Actionable Takeaways for CX Leaders

1.   Unify before you personalize. Data silos kill insights.
2. Automate intent scoring weekly. Manual segments expire.
3. Design modular pages. Swap blocks, not full templates.
4. Track micro‑conversions. Early signals predict revenue.
5. Improve every sprint. Closed‑loop analytics beats annual redesigns.

6. Splisys Differentiators

Launch Hyper‑Personalized Campaigns in 15 Days

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7. The Future of SAP CX – What’s Next?

• Predictive Service Chatbots: Generative AI uses CDP data to answer in context.
• Composable Commerce: Headless microservices let marketers swap features overnight.
•  Real‑time ESG CX: Sustainability metrics shape customer journeys (e.g., carbon‑light shipping option).

8. Conclusion & CTA

Personalization isn’t a trend; it’s the cost of entry. SAP CX is an engine. Splisys is the co‑pilot that turns flight plans into measurable flight paths.

Ready to transform impersonal clicks into loyal customers? Let’s start your SAP CX journey today.

👉 Contact us: splisys.com/contact

9. FAQ

1. How fast can we launch a pilot?
   Splisys delivers a working MVP in ~90 days.
2. Do we need S/4HANA first?
   Ideal but not mandatory; we integrate phases.
3. What ROI can we expect?
   Client’s average revenue uplift is 15–20 %, and the payback is 6–12 months.
4. Is AI necessary?
   AI super‑charges intent scoring but starts with data unification.
5. Who maintains the journeys?
   Marketing gains self‑service tools; Splisys offers managed optimization.
6. What about data privacy?
   SAP CX and Splisys enforce GDPR and SOC 2 best‑practice controls.

Ready to See SAP CX in Action?

If your customer interactions still feel “one‑size‑fits‑all,” it’s time to switch to journeys that feel like conversations, not broadcasts. Splisys can show you where to start—and how to prove ROI in the first quarter.

👉 Let’s connect: splisys.com/contact

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